What Happens When Your Wildest Dreams Come True? Just Ask This Flower Farmer

Everybody’s got problems.

But imagine if your most pressing dilemma was this:

All your wildest dreams have come true… so what’s next?

For Erin Benzakein — B-School grad and founder of Floret Flower Farm — this is the question she’s asking herself. But it didn’t start that way.

In her words, “It started in my backyard and it stayed in my backyard for years. Really just me fumbling along, making a thousand mistakes, not making any money, killing so many plants, just really sucking at it for a long time.”

Fifteen years and 40,000 handmade bouquets later, Erin is one of the nation’s leading farmer-florists. She’s authored three books including Floret Farm’s Cut Flower Garden, which won the American Horticultural Society’s book award, the New York Times Bestseller A Year in Flowers, and her most recent, Discovering Dahlias. She’s received the Martha Stewart American Made Award for floral and event design and is now the star of Growing Floret, a new reality show on the Magnolia Network.

Don’t lose heart if you’re not good yet, just keep getting back up. ~ Erin Benzakein, Floret Flower Farm via @MarieForleo Click To Tweet

But my favorite thing about Erin? Her honesty and wisdom about what it really takes to stay true to your heart and make it as an entrepreneur.

In today’s MarieTV you’ll learn:

  • The power of saying NO to your customers.
  • Where to look for answers when you have no idea what’s next.
  • The scariest part of entrepreneurship — and how to cope.
  • How to use debt as a HUGE motivator.
  • Erin’s ten-year roadmap to becoming an “overnight success.”
  • How to follow your heart when it doesn’t make sense.
  • Plus, how B-School transformed Erin’s business! 

If you’ve ever wondered if you have what it takes to turn your unlikely dream into reality, today’s episode is a must-watch.


DIVE DEEPER: Ready to bring your dream business to life? Learn more about our flagship program B-School and enroll for Summer Session now while you still can!

Now, Erin and I would love to hear from you.

Do you have a hobby or idea you’d love to turn into a business? Is your heart tugging at you to try something but you keep shrugging it off? 

Leave a comment below and let us know.

No matter how unlikely your dream seems, the bravest thing you can do is listen to your heart.


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What Happens When Your Wildest Dreams Come True? Just Ask This Flower Farmer

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