What makes you more willing to purchase a product at full price?

If I need it, if it’ll sell out, and/or it’s not a brand that usually goes on sale. In my case, I usually purchase when things launch, but if I don’t–say it’s an older product range or just one I knew I didn’t have time to review when it launched–I may wait until there’s a discount.

— Christine


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What makes you more willing to purchase a product at full price?

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