Why People Ignore Your Writing — and How to Fix It with Cole Schafer

This is the most important sentence you’ll ever write.

The fate of every click, share, like, and sale rides on one little line…

Your hook.

Why is it SO important?

Because whether you’re a business owner, creative, or professional, we all need to use our words to influence and inspire people to take action.

If you can’t hook your reader, it doesn’t matter what else you have to say.

Cole Schafer, creative copywriter and poet behind Honey Copy, is a master at crafting hooks and headlines that grab attention and get results. He’s a featured masterclass teacher this year in The Copy Cure, and today he’s on MarieTV to teach you how to write words that accomplish the #1 goal of all copywriting — getting your reader to take action.

It’s all material — the good, the bad, and the ugly. ~ Cole Schafer @honeycopy Click To Tweet

But Cole didn’t start out as a copywriting king.

He quit a cubicle job in advertising to earn fifteen bucks an hour sweating it out as carpet tech while honing his copywriting chops on the side.

After an entire year of ripping out old, dusty, cat-stained carpets by day and writing by night, Cole launched Honey Copy and scaled his freelance business to six figures within five years.

In this episode, Cole shares his best advice on how to hook your audience, hold their attention, and get results.

You’ll learn:

  • The 20% rule to writing world-class headlines.
  • How to use pain as a motivator (without fear mongering).
  • The *only* two reasons people buy anything.
  • A copywriting exercise to pinpoint exactly what motivates your audience.
  • How to know if you’re on the brink of a breakthrough.
  • 7 examples of the best hook sentences of all time.
  • How to turn your life experiences — good and bad — into genius writing.

If you’re ready for more clicks, shares, and SALES, watch this episode — and take notes! 

Then join us for The Copy Cure to watch Cole’s class, plus 7 other advanced trainings taught by award-winning writers at places like HBO, Nike, and Intuit. Plus, writing feedback and support too.

Check out this episode on The Marie Forleo Podcast

Listen Now

DIVE DEEPER: Learn how to overcome resistance with Steven Pressfield and try this one tip to improve your copywriting fast.

Now Cole and I would love to hear from you.

In the comments below, let us know your biggest insight and how you will put it into action in your life or business.

Remember, whenever you’re trying something new, you probably won’t nail it the first time, or the second, or even the twelfth…

To bridge the ambition gap between where you are now and where you want to be? Focus on progress not perfection.

Or in Cole’s words:

“Make do, then make better later.”

XO

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Why People Ignore Your Writing — and How to Fix It with Cole Schafer

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